CenturyLink vs. Optimum Internet Providers Compared

CenturyLink’s DSL internet has wide coverage but slower speeds

CenturyLink is a DSL internet provider owned by a parent company known as Lumen Technologies. Lumen is the seventh-largest ISP in the U.S., based on its combined internet service in both DSL and fiber. Lumen serves a total of about 3 million customers [1]. CenturyLink is the DSL brand owned by Lumen. The fiber brand of Lumen is now known as Quantum Fiber. This review will focus on the CenturyLink DSL half of the Lumen brand. We will cover Quantum Fiber in a separate review, because the two brands provide very different technologies. If your only available internet is CenturyLink, your DSL connection is likely to be slower than if you have cable or fiber. DSL speed can vary widely depending on your neighborhood and even on the wiring in your home. But CenturyLink, like most DSL companies, will charge you the same price for a slow 10 Mbps download speed as for 100 Mbps download speed. It’s luck of the draw, with no price break for slower service. DSL customers just aren’t getting the same kind of value that fiber customers are getting. And that’s one probable reason that Lumen separated its two brands. Now, it should be easy to tell what you’re getting – mostly.  CenturyLink is DSL, and Quantum Fiber is all-fiber. On websites that still mix the two names, though, the speeds of each plan will often be a giveaway. CenturyLink sold half of its DSL network to Brightspeed in 2022. CenturyLink now has a very unusual coverage footprint: think of it as the Western half of the United States, minus California, plus Florida.

CenturyLink DSL charges high prices for widely varying speeds

DSL is not one of the faster internet technologies on the market. Usually, DSL customers sign up for their plans because there is no cable or fiber internet in their areas. And that can be a valid choice if DSL will give you better performance than satellite internet, though you have to evaluate that on a case-by-case basis. Many times, DSL plans are good options for customers in rural areas. CenturyLink plans are no exception to the general qualities of DSL. You will generally pay around $50 for your DSL package, whether you get 10 Mbps download speed or whether you are lucky enough to get 100 Mbps download speed (very unusual for DSL and true for only 28% of CenturyLink DSL customers) [2]. In better news, CenturyLink’s DSL plans are free of data caps. So, despite the fact that CenturyLink’s DSL prices are high for the speeds, at least you won’t have unexpected data overage charges.

Good initial prices followed by price hikes

Cable internet is the chief type of connection that Optimum provides its customers. Because of improvements to cable internet technology, you can get gigabit download speeds from many cable internet companies like Optimum. You just won’t get the same upload speeds from cable as you will from an all-fiber connection [3]. Whether you get the usual cable service or all-fiber, you will get good prices from Optimum, and those prices will be locked for 2 years. Here’s an example. You’ll pay $40/month for Optimum’s first tier plan, which is up to 300. That is a good price for these speeds. The catch is that after those two years, standard prices will take effect, which will spike your bill higher. That may be why Optimum is seeing year-over-year declines in its cable customers [4]. The price hikes may be pushing people to other options at the end of their two-year promotion.

“But it was so fast in the ‘90s!” DSL shows its age in many locations

CenturyLink DSL uses one of the oldest internet technologies: copper cables originally designed as telephone wire. Only 65% of CenturyLink’s DSL achieves speeds over 25 Mbps, or what the FCC calls “high-speed” internet.  85% of the CenturyLink DSL network is above 10 Mbps. That means a good 15% of CenturyLink’s DSL customers have very slow connections below 10 Mbps [3]. If DSL gives you under 10 Mbps download speed and only 1 Mbps upload speed, you won’t be able to play real-time games online with any kind of reliability. You may also experience glitching if multiple people stream or videoconference at the same time. To be fair, some DSL connections will give you faster speeds. 28% of CenturyLink customers will get 100 Mbps download, and that speed will considerably improve your performance. But if you are considering ordering CenturyLink DSL, make sure you know what your other options are. You can test your actual speed here to see what kind of performance your current internet connection is giving you.

Cable and fiber both provide fast download speeds, but cable's upload speeds are slower

With hybrid fiber-coaxial (HFC) technology, Optimum gives its cable customers gigabit download speeds but much slower upload speeds. That’s typical for cable internet service. Optimum is comparable to other major cable internet providers such as Spectrum and Xfinity, offering upload speeds at a maximum of around 35-50 Mbps. Optimum differs from the cable internet competition because it is also launching into the all-fiber internet market. Optimum’s current fiber internet customer base is small but has doubled in the last couple of years from around 100,000 to over 200,000 subscribers [4]. By 2025, Optimum plans to create over 6.5 million fiber passings [5]. Fiber internet’s most striking advantage over cable internet is that fiber offers symmetrical upload and download speeds. This is a game-changer for online gaming, videoconferencing, and large homes with multiple devices. When Altice merged Suddenlink under the Optimum brand, the company had two distinct “footprints” left from where the old Optimum and Suddenlink coverage had existed. Suddenlink’s coverage area had been primarily in the South and West. Optimum was strong in the Northeast, and particularly in the tri-state area of New York, New Jersey, and Connecticut. Now, the fiber buildout is fastest in that tristate area [1]. Your chances of getting fiber internet from Optimum in the next year or two will be better if you live in the tri-state area.

Option to use your own modem/router or self-install your connection

With the CenturyLink DSL plan, there’s a $15 a month modem/router rental fee, which is on the high end of equipment fees. You can avoid the modem/router fee by buying your own. And that might not be a bad plan, given that you will make up the price of a typical modem/router in a year or less. You may have to pay for a professional installation, which is usually a one-time fee of $99. Fortunately, in many places you may also have the option to self-install for $15. It depends whether there is still a working CenturyLink DSL connection in your home.

No equipment rental fees, free installation with Optimum plans

Optimum will provide your modem/router as part of your monthly plan fee, with no extra rental charge. If you have a compatible cable plan, you may even get a Wi-Fi 6 router, which will give you higher speeds for multiple devices than Wi-Fi 5. Fiber internet plans from Optimum will often include the Wi-Fi 6 gateway as well. If you would rather use your own modem and router, Optimum will allow it. Just be sure to check for compatibility with their specs. Standard installation is free with Optimum plans.

CenturyLink runs below average in some satisfaction rankings

CenturyLink’s customer satisfaction rankings vary widely by region on the J.D. Power survey [3]. In the North Central region, CenturyLink ranks above average. In the West, CenturyLink ranks slightly below average, and in the South, CenturyLink is second from last in customer satisfaction. The North Central and West regions where CenturyLink/Quantum Fiber rank higher are also the regions in which Quantum Fiber provides most of its fiber access. The South only includes one state with fiber internet coverage, which means most of that low customer satisfaction rating is based on CenturyLink’s DSL. The American Customer Satisfaction Index confirms that split in results by dividing “CenturyLink” specifically into fiber and DSL. Fiber ranks 16 points higher than the DSL service [4]. For CenturyLink and Quantum Fiber, these customer satisfaction rankings tell the story clearly. CenturyLink’s DSL service is not as likely to please you. However, be aware that there is a certain amount of online cross-marketing between the two companies. So, if CenturyLink says they are able to sell you “fiber” as they seem to imply on their homepage, all that means is that they’re going to send you to a Quantum Fiber plan if your address has fiber availability.

Optimum customer satisfaction: the big question mark

With so many seemingly good points to its service and pricing, why has Optimum’s customer satisfaction scored significantly below average according to J.D. Power? [6] A random sampling of online user reviews seems to indicate two major complaints. The first is outages and failure of technical response. The second is a more general dissatisfaction with the phone system, being transferred around to different departments, and getting contradictory responses from different phone reps when trying to solve billing issues. Because this is a fairly even distribution of complaints, it’s likely that Optimum is just not quick enough in responding to customer concerns, whether they be technical or billing-related. We can’t know the reason for this dysfunction. Often, these kinds of responsiveness issues happen when companies are understaffed or have high staff turnover in their customer service. But until Optimum gets better ratings, we have to give them only 3 stars for customer satisfaction.