WOW vs. Cox Internet Providers Compared

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states and is the smallest cable internet provider on our list [1]. WOW! serves over 538,000 subscribers, which is a small base compared to industry cable internet giants like Xfinity and Spectrum [2]. But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 5000 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too. WOW is also building out some all-fiber service, but that is still only available to a small percentage of their total customer base.

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $30 a month. That's on the very low end of cable ISP pricing. A lightning-fast, multi-gigabit speed of 5000 Mbps from WOW! will run you $185. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go crazy and have 40 gamers play at your house for a month. The vast majority of households will not ever approach the limits of a 2.5 TB data cap.

Be aware of price hikes and data overage for heavy-streaming households

Cox offers a first-tier plan at $50/month for 100 Mbps download speed. That’s about the same as many other providers ask for their first-tier plans. The good news is that Cox's first-tier price is the standard price, so it won’t go up automatically after a promotional period. Unfortunately, the higher speed plans do have steep price hikes after the first year’s promotional rate. And when those price increases kick in, you’ll be paying more per month, on average, than you would for the same speeds through Xfinity or Spectrum. In addition, there’s a monthly rental fee for the Cox modem/router, though you are allowed to buy your own compatible router if you wish. Another big question about Cox pricing will be how much data you use. Cox does have a data cap. The cap is high at 1.2 TB, so many households will never exceed it. But 14% of American households do exceed 1 TB of data usage per month, according to the Benton Institute for Broadband and Society [2]. And if you do exceed your cap, you will face overage charges [3] In other words, if you are a heavy data user, you may end up with a higher monthly bill. So be aware of these data caps as a factor in your pricing if you live in a household with multiple people who stream 4K or play real-time games online every day. If your internet activities don’t include lots of HD streaming, gaming, or large file uploads, or you only have one or two household members, you are unlikely to exceed your monthly data cap.

WOW! cable is a fast, strong choice with gigabit download speeds but slower upload speeds

Internet performance from WOW! matches the stats of the largest cable providers in the nation such as Spectrum and Infinity. You will get fast speeds from WOW!’s high-end plans that will support streaming and gaming with multiple devices. The chief disadvantage of cable internet is that upload speeds are so slow compared to the symmetrical speeds of fiber internet. If you want to do large uploads or real-time gaming on 10 devices at once in your home, there’s no question that you’ll be better off with fiber’s lightning-fast uploads. But for most households with average internet usage, a fast cable plan like WOW! internet will be good enough.

Years of solid operations equip Cox with reliable infrastructure

As the fifth-largest ISP in the United States, Cox has a thirty-year record of delivering internet access to customers. This means that when you order internet service, it will work as it should the vast majority of the time. Cox home internet serves metro areas in 19 states [1]. Cox uses hybrid fiber-coaxial (HFC) technology, like its major competitors Xfinity and Spectrum. Ordinarily, your internet service will be carried by fiber-optic lines along the main arteries until it gets within about a mile of your house. Somewhere near that point, the network will switch to copper coaxial cable. This structure is called Fiber-to-the-Node (FTTN). It is faster than an all-copper network, but not as fast as all-fiber, which is also known as Fiber-to-the-Home (FTTH). Cox does offer a small percentage of all-fiber connections and is building out more, but for the moment, you are most likely to get HFC, i.e., cable internet service [4]. Download speeds with Cox’s cable internet will go as high as 1000 Mbps in some areas, and upload speeds will top out around 100 Mbps. Though this upload speed is far below the symmetrical high speeds of an all-fiber connection, Cox cable internet still provides plenty of speed for most households. Cox uses data caps of 1.2 TB/month on its plans. This allowance will provide plenty of data for most households. But if you have a large household and you all do unusually heavy streaming or gaming to go over 1 TB, you may incur up to a maximum of $100 in overage charges [3]. You can get Cox plans with unlimited data, but only by paying more each month for an unlimited plan.

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment. This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.

Cox offers optional self-installation, charges equipment rental fee

When you order Cox internet service, you will be able to select either professional installation or self-installation. Self-installation will save you about $100, as long as you’re willing to deal with instructions for connection and activation. If you want to use a Cox-supplied modem/router, you will get their Panoramic Wi-Fi gateway. Higher-tier plans will receive a Wi-Fi 6 gateway, while the lower tier of plans will have a more typical Wi-Fi 5 compatible device. All customers will pay a $13/month rental fee for the equipment in addition to their monthly plan fee. However, Cox will forego the fee if you use your own compatible modem/router, which may make it cheaper in the long run for you to buy one rather than renting.

WOW! outperforms larger ISPs for customer satisfaction

WOW! offers the same customer support amenities as the largest national ISPs [4]. You will get an online portal to allow you to manage your account. Telephone help is available 24/7. Online chat is available every day between 7:00 AM and 11:45 PM EST. In the J.D. Power 2023 U.S. Residential Internet Service Provider Satisfaction Study, WOW! outperformed much larger ISPs such as Cox [5]. That strong performance indicates WOW! customers are pretty happy with their service.

Cox customer service ranks below average on national surveys

Cox gets a resounding “meh” for customer service on recognized national surveys of customer satisfaction such as the J.D. Power survey [5]. Cox ranks below average in each region where it provides service. In an industry not known for good customer service, it’s hard to split hairs about exactly what the rankings mean. Even some of the best ISPs occasionally get their share of negativity when you look up review compilation maps [6]. But because J.D. Power is widely regarded as one of the more objective rating systems, we’re going to give Cox 3 stars for customer service.