WOW vs. HughesNet Internet Providers Compared

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states and is the smallest cable internet provider on our list [1]. WOW! serves over 538,000 subscribers, which is a small base compared to industry cable internet giants like Xfinity and Spectrum [2]. But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 5000 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too. WOW is also building out some all-fiber service, but that is still only available to a small percentage of their total customer base.

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $30 a month. That's on the very low end of cable ISP pricing. A lightning-fast, multi-gigabit speed of 5000 Mbps from WOW! will run you $185. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go crazy and have 40 gamers play at your house for a month. The vast majority of households will not ever approach the limits of a 2.5 TB data cap.

Hughesnet offers prices similar to Viasat, but often for slower speeds

Hughesnet offers its plans at rates that at first seem comparable to cable or fiber prices. The Hughesnet first-tier satellite internet plan starts at $49.99/month. But there are two catches. First, your initial rate is a promotional rate, and after the first six months, your prices will increase significantly for all plans. Second, you may only get an internet speed up to 50 Mbps download/5 Mbps upload, depending on your service area. This is not high-speed internet by the FCC’s definition [2]. And it is clearly not as fast as the 200-300 Mbps download speed you often get for $50-60/month from a cable or fiber internet plan.

Hughesnet uses soft data caps that may affect your internet speed

A drawback to Hughesnet plans is the use of soft data caps. When you order Hughesnet service, you don’t choose a speed level as you do with other internet types. Instead, you choose your data limit for the month, ranging from 100 GB to 200 GB. If you only surf the internet lightly and use email, you can stay within a 100 GB data limit pretty easily. But if you plan large file uploads, video streaming, or online gaming, the data usage can add up fast. Hughesnet does offer some solutions to help you work with their soft data caps. Their data tokens allow you to purchase extra data at the end of each month if you need more. Nonetheless, having soft data caps will affect how you use the internet. If you consistently need more data tokens, those extra charges may affect your monthly budget. Consider carefully whether you are likely to need more or less data than Hughesnet will allow you under each of their plans. Finally, Hughesnet requires a two-year contract. If you cancel your subscription early, you will pay an early termination fee prorated by the time still left in your contract.

WOW! cable is a fast, strong choice with gigabit download speeds but slower upload speeds

Internet performance from WOW! matches the stats of the largest cable providers in the nation such as Spectrum and Infinity. You will get fast speeds from WOW!’s high-end plans that will support streaming and gaming with multiple devices. The chief disadvantage of cable internet is that upload speeds are so slow compared to the symmetrical speeds of fiber internet. If you want to do large uploads or real-time gaming on 10 devices at once in your home, there’s no question that you’ll be better off with fiber’s lightning-fast uploads. But for most households with average internet usage, a fast cable plan like WOW! internet will be good enough.

A Hughesnet internet connection is slower than most other ISPs

The nature of satellite internet technology means that satellite internet has always been different from wired internet in three ways. 1) Slower speeds: Hughesnet’s maximum download speed right now (100 Mbps) is much slower than speeds for fiber and cable internet that can often reach Gigabit speeds (1000 Mbps and up). 2) Weather interference: Bad weather can sometimes cause temporary slowing or outage in a satellite signal. 3) Latency: The distance of a satellite from Earth causes latency, which is a slight delay in data transmission. Despite these drawbacks, satellite service can still give you a solid connection if you live in a rural or underserved area. In today’s digital world, high-speed internet may be your ticket to education, a job, and even medical care. Satellite internet can support high enough speeds to provide you with access to these opportunities. Hughesnet has attempted to address latency with their new Hughesnet Fusion plans, which launched in 2022. This hybrid technology uses a satellite connection but can also route signals through wireless towers when necessary. Hughesnet has not released data to prove lower latency yet. They claim that the latency is 100 ms on their FCC Broadband label. Customers online report higher latency for their Fusion service [3].

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment. This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.

Hughesnet equipment requires initial investment or monthly rental fee

Buying satellite equipment can be expensive. The dish and gateway for Hughesnet Gen 5 plans costs around $350, while Hughesnet Fusion equipment is $450. If you don’t want to invest and would rather try out service first, you can rent the equipment for $15-20 a month. Buying the equipment outright will save you money if you end up using your service for more than 2 years. Hughesnet’s installation is often free, depending on your plan and current promotions. This is a nice bonus and ensures that a technician can get the best angle for your satellite dish. The technician will connect two of your devices in addition to setting up the antenna and modem/router.

WOW! outperforms larger ISPs for customer satisfaction

WOW! offers the same customer support amenities as the largest national ISPs [4]. You will get an online portal to allow you to manage your account. Telephone help is available 24/7. Online chat is available every day between 7:00 AM and 11:45 PM EST. In the J.D. Power 2023 U.S. Residential Internet Service Provider Satisfaction Study, WOW! outperformed much larger ISPs such as Cox [5]. That strong performance indicates WOW! customers are pretty happy with their service.

Hughesnet customer satisfaction below average

Hughesnet has sometimes received low customer satisfaction ratings both in national surveys and in online reviews. It’s hard to know how much of that response is related to unrealistic customer expectations about satellite internet performance. Certainly, when Hughesnet gets online comments from unsatisfied customers, they tend to focus on internet performance. Meanwhile, remember that while satellite internet service has limitations, it can still provide high-speed internet access when your only alternative is slower DSL or no internet at all.