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WOW vs. Xfinity Internet Providers Compared

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WOW Vs Xfinity

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Rosslyn Elliott

Written by Rosslyn Elliott - Pub. Jul. 27, 2023 / Updated Dec. 5, 2025

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WOW Vs Xfinity

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Plans starting at: $25

Popular Package: Fiber 5 Gig

Download speeds up to: 5 Gbps

Connection Types: Fiber & Cable

Call today & find the best WOW internet deals
1-833-864-0259

Plans starting at: $40

Popular Package: 1 Gig

Download speeds up to: 1 Gbps

Connection Types: Cable

Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Staff rating

4.0

WOW! delivers fast, reliable internet with attractive pricing

WOW! (WideOpenWest) serves customers in 6 states—Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida [1]—and is the smallest cable internet provider on our list [2]. WOW! serves over 2 million residential, business, and wholesale consumer subscribers, which is still a smaller base compared to industry cable internet giants like Xfinity and Spectrum [3]. Notably,  it serves 470,400 high-speed data subscribers as of December 31, 2024 (down from 490,100 in 2023). But WOW! provides a model of good internet performance, operational success, and general customer satisfaction. In August 2025, WOW! (WideOpenWest) agreed to be acquired by DigitalBridge Group and Crestview Partners in a $1.5 billion transaction valued at $5.20 per share [4]. WOW! uses a hybrid fiber-coaxial (HFC) network, like the biggest national cable providers. That technology allows WOW! to provide up to 1,200 Mbps download speed and 50 Mbps upload speed. WOW! also features very low introductory plan prices, far lower than most cable internet providers. Though prices will rise after the first year, you’ll still pay about $20 less for most WOW! plan speeds than you would with Spectrum or Xfinity.  And WOW! scores above average for customer satisfaction too.

PROS

Best prices for cable service Good customer satisfaction Gigabit download speeds

Cons

Limited area of coverage Data caps Slower upload speeds
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1-833-864-0259

Xfinity Staff rating

3.5

Xfinity has great promotional prices, but higher long-term rates and fees

Xfinity is a giant cable internet service provider that offers coverage to tens of millions of households across the United States. Xfinity’s introductory plan prices are some of the best in the industry at around $40/month for 12-24 months for first-tier plans. After the promotional period, though, customers will need to be aware of significant price hikes, including equipment rental fees. Though Xfinity’s HFC (hybrid fiber-coaxial) technology can’t provide the full symmetrical speed of an all-fiber network, it can offer gigabit download speeds up to 1000 Mbps. That top speed will cost you $70 a month, but it will certainly support any residential internet need. In addition, in limited areas, Xfinity had a Gigabit Pro plan that is 100% fiber and up to 6 Gigs.

PROS

Widespread coverage across the nation Best promotional pricing for 1-2 years Gigabit download speeds

Cons

Pricing varies from region to region Big price hikes after promotional rates Typical cable upload speeds <35 Mbps
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WOW Pricing

4.0

WOW’s prices are so low they’ll WOW you

If there’s any way that WOW! can claim to have truly earned its name, it’s with low pricing. The first-tier plan will give you 300 Mbps download speed for only $25 a month. That's on the very low end of cable ISP pricing—less than $0.10 per Mbps. A lightning-fast, 1 gigabit speed from WOW! will run you $50. That’s considerably cheaper than several other major cable providers’ multi-gigabit speed plans. WOW!’s lower-speed plans do have a couple of drawbacks that may increase their otherwise excellent prices. Those drawbacks are data caps and a $14/month modem rental fee [5]. Fortunately, the equipment rental fee is optional, meaning that you can skip it if you provide your own modem/router instead. And the data caps are fairly high for the lowest-tier plans (1.5 TB/month) and very high for the 500 Mbps (2.5 TB) and 1 Gig (3 TB) plans [6]. The high caps for the faster plans make it very unlikely that you will exceed your data caps. So, just don’t go overboard and have 40 gamers playing at your house for a month. The vast majority of households will never get close the limits of a 2.5+ TB data cap.
Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Pricing

3.0

Xfinity stands above the pack for its low initial pricing, but pay attention to the later price hikes and fees

Xfinity is the largest internet service provider in the United States, with 32 million broadband subscribers [1]. Xfinity is a subsidiary of cable giant Comcast. Company size and strength gives Xfinity the ability to offer very low promotional prices to consumers for a year or even two years. Xfinity’s promotional plans begin around $40/month. Here's the kicker: after a year or two, your promotional rate will end. At that point, your rate can go up by anywhere from $25 to $50 per month. And Xfinity pricing varies all over the country and is pretty complex in how it changes from plan to plan. By our evaluation standards, this lack of simplicity in pricing hurts Xfinity’s rating despite its great initial promotional rates. In addition, Xfinity’s lower-tier plans have data caps that apply under certain conditions. The data cap is 1.2 TB (terabytes) per month, which is enough to cover many households’ monthly usage without any trouble. However, the Benton Institute for Broadband and Society analyzed data from OpenVault to show that 14.6% of homes used more than 1 terabyte per month, and 2.4% used over 2 terabytes per month [2]. This data suggests that 1 in every 7 homes would run a risk of exceeding the Xfinity data cap. Comcast/Xfinity claims that it does not throttle internet and slow it down, however, Xfinity will charge you overage fees if you exceed your data cap [3]. Those fees can go up to a maximum of $100/month [4]. Odds are that you won’t exceed your data cap. But if you have lots of real-time gaming or heavy streaming in your household, the extra cost for data overage could really add up. With Xfinity's top tier plans, though, you will get unlimited data.
Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Reliability and Performance

4.0

WOW! cable delivers gigabit downloads but asymmetrical upload speeds; fiber offers symmetrical multi-gigabit service

WOW's hybrid fiber-coaxial (HFC) cable network delivers download speeds up to 1,200 Mbps across approximately 99% of its service footprint [7], matching the technical capabilities of national cable providers such as Spectrum and Xfinity. Upload speeds on cable plans are capped at 50 Mbps regardless of download tier. This asymmetrical speed structure is standard for cable internet technology and sufficient for typical household activities including streaming multiple 4K devices and online gaming.

WOW's cable plans provide adequate performance for households with average internet usage patterns. The 1,200 Mbps top speed on cable supports simultaneous streaming, video conferencing, and gaming across multiple devices. However, the 50 Mbps upload limitation presents constraints for specific use cases. Users who regularly upload large files (such as video content creators), operate cloud-based backup systems, or require symmetrical bandwidth for enterprise-grade applications will experience performance bottlenecks with cable service.

In select Greenfield expansion markets, WOW offers all-fiber service with symmetrical speeds up to 5,000 Mbps for both downloads and uploads. Fiber service is currently available within 5.7% of WOW's total coverage footprint [8], concentrated in newer markets including Central Florida, Hernando County (Florida), Greenville County (South Carolina), and select areas in Michigan and Alabama [9]. The symmetrical nature of fiber service eliminates the upload speed constraints present in cable plans, making fiber suitable for bandwidth-intensive applications, heavy content creation, and households with 10+ simultaneous high-bandwidth users.

Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Reliability and Performance

3.5

Xfinity’s hybrid fiber/coaxial cable supplies gigabit download speeds but slower upload speeds

Though Xfinity has advanced cable technology and good speeds, their network seems to be more prone to outages than users would like [5]. That’s the major reason Xfinity gets a lower rating for performance, in addition to the intrinsic differences between cable speed and all-fiber speed. Xfinity uses technology that is mostly fiber but uses coaxial cable for a short stretch of your internet connection. This type of connection is known as hybrid fiber/coaxial cable, or HFC. An HFC internet connection is better than older cable technologies because it can supply download speeds up to gigabit speeds. HFC will give you faster, more reliable internet service than DSL, satellite internet, or fixed wireless internet. And for streaming in HD, this hybrid fiber- cable internet will certainly be able to support multiple devices. The major difference between HFC and an all-fiber internet connection is upload speeds. Your upload speed will be no faster than 35-50 Mbps. An-all fiber connection, by contrast, will give you the same upload speed as your download speed. Your upload speed will affect activities such as gaming, videoconferencing and large file uploads. The good news is that if you have an upload speed of 35 Mbps, you’re still going to be able to upload pretty quickly. For most average households, 35 Mbps is enough. But if you have four or more people in your household streaming HD, playing games, working from home, and videoconferencing simultaneously, you’re going to want all-fiber internet, or what is often called “fiber to the home” (FTTH). Xfinity does have one all-fiber connectivity option that is full FTTH. If your household’s location is eligible, Xfinity will install an FTTH connection for their Gigabit Pro plan. Gigabit Pro is up there with the fastest fiber plans on the market.
Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Equipment, Installation and Bonus Features

4.0

Equipment rental fees are optional, self-installation is free for WOW!

All WOW! plans come with a free self-installation kit. If for any reason you’re not comfortable with self-installation, you can get pro installation for $50. Though most plans will allow you to rent a modem/router from WOW! for about $14/month, you also have the option to supply your own equipment (which removes that fee). This choice may be better for your budget if you plan to have service for more than a year. Just make sure you check with WOW! to be sure your router has compatible specs.
Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Equipment, Installation and Bonus Features

3.5

Xfinity offers two different gateways and popular Flex 4K streaming TV box

For TV fans, Xfinity internet service brings the added bonus of its free Flex 4K streaming box [6]. This convenient gadget will work much like a Roku box to consolidate your streaming apps, plus give you over 10,000 free movies and shows, free channels, and a voice remote. Xfinity TV customers are not eligible for a free Flex 4K, however. For your modem and router, you will get the xFi Gateway with its multi-gig speed capability, Wi-Fi 6E, parental controls and security protection [7]. Or you can upgrade to the xFi Complete, which includes unlimited data. Both require a rental fee after the promotional period that could be $15-25, which is part of why your price goes up. If you use your own router and modem to avoid the equipment fee, you will have to live with the 1.2 TB data cap. Installation fees will be similar to other providers at around $100 for a technician install and $15  for a self-install ($15).
Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Experience & Support

4.0

WOW! maintains above-average customer satisfaction despite declining subscriber base

WOW scored 733 out of 1,000 in J.D. Power's North Central region study [10] and outperformed larger ISPs including Cox in the 2023 U.S. Residential Internet Service Provider Satisfaction Study [11]. This positions WOW above the cable industry average of 68 out of 100 on the ACSI scale [12], though below top fiber providers like AT&T Fiber (80) and Verizon Fios (77) [13].

Despite these satisfaction ratings, WOW's subscriber base declined 5% year-over-year from 490,100 to 470,400 as of December 2024, with revenue decreasing 8.1% to $630.9 million. These declines reflect competitive pressure from expanding fiber networks and 5G wireless alternatives rather than service quality issues.

WOW provides 24/7 telephone support and online chat daily from 7:00 AM to 11:45 PM EST [14], plus an online account management portal, and has been named a "Best & Brightest Company to Work For in the Nation" 12 times, including 8 consecutive years as of 2025.

Ultimately, WOW's regional focus enables more personalized service than national cable giants.

Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Experience & Support

4.0

Xfinity Customer Service shows improvement

Xfinity has not been known for strong customer service over the years. Online reviews continue to mention some problem areas. But Xfinity has been moving up in official rankings, and for that reason, we give them 4 stars for improving their customer experience. Xfinity has customer support on its website, with 24/7 chat for help and 24/7 tech support. An online status center allows you to check for outages and troubleshoot your service. The Xfinity app will make your online customer experience more streamlined. You can also find Xfinity help communities through Facebook, Twitter, and Reddit. Customer service rankings have been improving for Xfinity in recent years. In 2022, Xfinity ranked third in three of four regions in the J.D. Power Residential Internet Service Provider Customer Satisfaction Study  [8]. This ranking reflects Xfinity’s recent effort to improve their customer support. Though Xfinity’s customer support ratings from other sources are not always as high, overall, signs are getting better that you will be satisfied with your customer experience.
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WOW FAQ's

WOW! does not provide a static IP address for your home internet account. But WOW! does offer home business accounts that can provide you with a static IP address.
WOW! offers security on a network level, which means you don’t have to manage it yourself. Network Security helps guard your internet connection against phishing, viruses and malware.
WOW! Internet and WOW! Whole-Home Wi-Fi can be self-installed.
Yes, you can. As long as a technician has completed the outside installation or there is an existing WOW! connection, you will be able to install and activate service using your own modem.
Take our internet speed test to find your actual upload and download speed.
The eero devices that support your Whole-Home Wi-Fi provide up to 1500 square feet of coverage per device.
Call today & find the best WOW internet deals
1-833-864-0259

Xfinity FAQ's

Yes, you can get a self-install kit that includes a set-up guide, an xFi Wireless Gateway (leased), a coax cable, and a power cord.
Yes, you can use your own modem/router to access your Xfinity connection. Just be sure to check with Xfinity in advance to be sure your equipment is compatible.
Yes, if you have a qualifying-tier home internet plan, you will have access to millions of Wi-Fi hotspots across Xfinity’s service area.
Xfinity home internet plan pricing can vary according to your location. To see if Xfinity serves your area and get all the plan details, enter your zip code here at CompareInternet.com.
Yes, you can save money on your internet, phone and TV by bundling several services with Xfinity.
Xfinity offers internet plans with download speeds over 1000 Mbps, also known as 1 Gigabit (GB). Gigabit download speeds will handle all your 4K HD streaming needs.
Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Internet Plans

PlanService TypeDownload SpeedMonthly Price
Visa $300 Rewards Card
Fiber 5 GigFiber InternetUp to 5,000 Mbps Only $185
*Offers and availability may vary by location and are subject to change. Read more
Visa $300 Rewards Card
Fiber 3 GigFiber InternetUp to 3,000 Mbps Only $100
*Offers and availability may vary by location and are subject to change. Read more
Internet 1 GigCable InternetUp to 1,000 Mbps Only $50
*Offers and availability may vary by location and are subject to change. Read more
Internet 600Cable InternetUp to 600 Mbps Only $30
*Offers and availability may vary by location and are subject to change. Read more
Internet 300Cable InternetUp to 300 Mbps Only $25
*Offers and availability may vary by location and are subject to change. Read more
Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Internet Plans

PlanService TypeDownload SpeedMonthly Price
1 GigCable InternetUp to 1,000 Mbps Only $70
*Offers and availability may vary by location and are subject to change.
500 MbpsCable InternetUp to 500 Mbps Only $55
*Offers and availability may vary by location and are subject to change.
300 MbpsCable InternetUp to 300 Mbps Only $40
*Offers and availability may vary by location and are subject to change.
Call today & find the best Xfinity internet deals
1-833-440-3190

WOW Customers Review

4.0
Pricing
4.0
4.0
Reliability & Performance
4.0
4.0
Equipment, Installation & Features
4.0
4.0
Customer Experience & Support
4.0
4.0
Overall Rating
4.0
Ann Enghardt
4.0
from Warren, MI on August 2025
I pay $64 for internet per month. I would like the $30/month plan.
Vickie Eller
2.5
from Charlotte, MI on April 2025
Prices go up every month started at 50 then it went to 64.99 now it's at 83.99 I need different internet in my area
Jocelyn Peck
3.3
from Atlanta, GA on March 2022
Sonia Fry
2.8
from Warren, MI on January 2022
Tyler Martinez
4.8
from Evans, GA on November 2021
Call today & find the best WOW internet deals
1-833-864-0259

Xfinity Customers Review

3.0
Pricing
3.0
3.5
Reliability & Performance
3.5
3.5
Equipment, Installation & Features
3.5
4.0
Customer Experience & Support
4.0
3.5
Overall Rating
3.5
Carl S
1.3
from Huntingdon, PA on November 2025
Weak signal,drops out to many times.no texting most all time,you may be lucky to get this
Will G
1.0
from Edgewood, MD on November 2025
My family have been Xfinity customers for quite a few years. We've had few problems from them until about 8 years ago - when they started automating customer service, and moving their entire operation overseas. It is beyond frustrating to try to communicate on their phone line with someone who just can't understand what the problem is. Especially when all they do is read from a script, try to sell you an add-on that you don't need, and - my favorite part - they tell you what a great customer you are when you practically have to scream at them what your problem is. Comcast needs either a class-action lawsuit, a hostile takeover, or a reckoning and judgement from a higher power. End Of...
Mark Del Russo
2.3
on November 2025
Internet service is good but cable tv is expensive and service is not the greatest with many interuptions and picture freezing
Joe Feuestein
1.0
from Snoqualmie, WA on November 2025
they suck
Steven Meadows
1.8
from Midway, GA on November 2025
Not happy with service
Call today & find the best Xfinity internet deals
1-833-440-3190